Cost-Effective Fashion Brands You Must Check in Korea
Hello! For everyone who loves Korean fashion, this time we’ve carefully selected 5 Korean cost-effective brands that meet three conditions:
- “Affordable and cute”
- “Available only locally”
- “Popular among Japanese people”
We’ve included a variety of options, from stores you can visit during a trip to Seoul to recently trending online-focused brands.
We’ve also summarized price ranges, recommended items, and how to access them, so be sure to read all the way through♪
1. MAYBINS (메이빈스)
📍 Online & Hongdae physical store
💸 Tops: from 15,000 KRW, Dresses: from 30,000 KRW
MAYBINS is perfect for those who love mature and sexy Korean women’s fashion.
Many items are tight-fitting to accentuate the body line, and the colors are diverse.
It has gained attention on SNS as Korean influencers wear it.
Although it’s possible to buy online from Japan, purchasing directly in Korea is cheaper, especially during sales.
2. Chuu (츄)
📍 Stores in Hongdae & Myeongdong
💸 Denim: from 30,000 KRW, T-shirts: from 10,000 KRW
Chuu, famous for the “-5kg jeans,” is well-known among Japanese shoppers.
It offers feminine and girlish items, popular with students and women in their 20s.
The store atmosphere is very cute, making it great for photos.
Sizes are also diverse, which is an advantage for petite body types.
3. Stylenanda (스타일난다)
📍 Flagship store in Myeongdong (tourist hotspot!)
💸 Skirts: from 30,000 KRW, Shoes: from 40,000 KRW
Stylenanda is a symbol of Korean street fashion and a total beauty brand combining fashion and cosmetics.
Recommended for fans of Y2K fashion, mode style, or bold/fancy outfits.
The Myeongdong flagship store also has a café, making it an Instagram-worthy spot.
It’s popular as a space to enjoy a full day, not just fashion.
4. DAZY (데이지) by SHEIN
📍 Online only (reflects Korean trends)
💸 Tops: ~1,000 JPY, Dresses: ~2,000 JPY
DAZY, a line within SHEIN reflecting Korean trends, is rapidly gaining popularity among Gen Z in Korea.
The value for money is excellent, and trendy designs make it popular with students.
Not ideal for those wanting to try on in-store while traveling, but perfect for experiencing local trends from Japan.
Many items look much more luxurious than the ~1,000 JPY price suggests.
5. MIXXMIX (믹스믹스)
📍 Near Hongdae Station & available online
💸 Sweatshirts: from 20,000 KRW, Skirts: from 25,000 KRW
MIXXMIX, often worn by K-pop idols, focuses on pop and cute schoolgirl-style fashion.
Highly recommended for Japanese travelers who like K-pop idols.
The Hongdae store is conveniently located near the station and bustling with young people, giving it a “Harajuku backstreet” vibe♪
Bonus: Recommended Shopping Tips!
🔸 Aim for sale seasons!
In Korea, seasons change quickly, so big sales often occur around June, August, and November. Discounts of up to 70% are possible!
🔸 Use apps popular with locals
Young Koreans frequently use fashion apps like “MUSINSA” and “29CM.”
Checking these apps lets you see trends and popular items at a glance.
🔸 Take advantage of airport duty-free shops
Some fashion brand items are available at airport duty-free shops.
Researching in advance can help you shop at even lower prices.
Summary｜Affordable but Never Compromising! Smartly Enjoying Korean Fashion Brands
How was it?
This time, we introduced 5 Korean cost-effective fashion brands that are not only impressively cheap but also full of trendy styles.
If you’re planning a trip to Korea, be sure to check them out at least once!
Also, many of these brands are easily available online, so it’s worth browsing their websites as well♪
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